'Worksheet for Visual Workout' didactic material in three editions
Visual translation / Design research / Graphic design
Project curator: Prof. Petra Müller-Csernetzky
Team members: Luana De Almeida, Lisa Shahno, Sebastián Quintero
The main focus of this project is to suggest possible frameworks in which individuals from neighboring areas of design can be introduced to principles and concepts of visual communication. To reach its objective, a series of experiments were conducted throughout the project, enabling us, as designers and observers, to have a more comprehensive understanding of the behaviors of the target group.
As a result of a continuous process of research, observation, analysis and adaptation, the final outcome of this project is a series of exercises titled 'Worksheet for Visual Workout' (WFVW), which consists of three editions focused consecutively on image, typography and the combination of text and image. Said exercises aim to provide the target audience with didactic information through a practical and playful experience.